July 2025
This UK eyewear e-commerce account has been on a steady scale-up through Q2 and Q3 2025. In May, the account generated 547.82 conversions from £13.2K in spend, across 1.82M impressions and 25.1K clicks. In June, spend increased to £19.4K, and conversions grew to 682.75 as the account scaled into a larger budget.
By July, the account hit its strongest performance yet — 1.02K conversions and £83.6K in revenue from £17K in spend, a 4.93x return on ad spend. Notably, that July figure was reached in just 21 days, meaning the account was on pace to significantly outperform the two prior full months.
The pattern is consistent: more spend, more conversions, and — critically — a ROAS that held strong even as budget scaled up, rather than the account “flatlining” the way many scaling accounts do once you start spending past a certain threshold.
