August 2025
This outdoor and decking brand runs Google Ads purely for leads. In May, the account generated just 8 conversions from £1,123.37 in spend, across 39,269 impressions and 1,179 clicks — a account still finding its footing.
By August, spend had increased only modestly, to £1,374.77 — a 22% rise — but leads jumped to 93.78 (including projected conversions), an 11.7x increase from where the account started. Impressions more than doubled to 104,816, and clicks grew to 1,496.
This is the strongest kind of scaling story: lead volume grew far faster than spend did, meaning cost per lead dropped sharply as the account matured — proof that the extra months weren’t just “more budget,” they were the account learning what actually converts.
