August 2025
This UK optician runs Google Ads for leads across eye checkups and ear wax cleaning. In May, the account generated 191 leads from £1,216.83 in spend, across 336,925 impressions and 1,390 clicks.
By August, we’d scaled spend to £1,933.02, and leads grew to 293.21 (including projected conversions) — a 53% increase. Clicks grew even faster, up 38% to 1,916, while cost per lead held broadly steady rather than creeping up as budget increased.
Interestingly, impressions actually dropped — from 336,925 in May to 168,853 in August — while clicks and leads both went up. That’s a strong signal: the account isn’t just buying more visibility, it’s getting more efficient, reaching a smaller but far more relevant audience that converts better.
