August 2025
This UK optician runs Google Ads to generate leads for two core services: eye checkups and ear wax cleaning. In May, the account was running lean — just £18 in spend, producing 14 leads from 1,885 impressions and 50 clicks.
In June, spend increased slightly to £28, and leads grew to 16 — a small, steady step up while the account built a track record.
Then, in August, we scaled the budget significantly. Spend jumped to £895.12, and leads followed — climbing to 220.24, a nearly 16x increase from where the account started in May. Impressions and clicks scaled right alongside it, with clicks growing from 50 in May to 1,930 in August.
The story here isn’t just “more spend, more leads” — it’s that lead volume kept pace as the budget scaled up aggressively, without the account choking or lead quality collapsing under the bigger spend.
