WE DON'T JUST RUN ADS. WE FIX THEM.

Google Ads Specialist · 5 Years · 30+ Brands · Pakistan

Maiz Digital is a Google Ads and digital marketing agency based in Pakistan, working with e-commerce brands globally. We started with one focus — fixing Google Ads accounts that were quietly bleeding money — and built every other service around that same principle: find what’s broken, fix it properly, and make sure there’s data to prove it’s working.

Peak ROAS
0 X
Total Budget
$ 0 K+

5+

Years on Google Ads
Full-time. Every day. Not a side hustle running between agency client calls.

$940K+

Ad Spend Managed
Across Shopping, PMax and Search. Every dollar tracked to actual revenue.

5.6×

Best ROAS Achieved
Real client. Real account. 90-day transformation. Not a projection or estimate.

30+

E-commerce Brands Scaled
Home, apparel, beauty, electronics. Across categories and price points.

WHERE THIS ALL STARTED.

Most e-commerce brands running Google Ads are losing 20–40% of their budget to problems they can’t see — and their agency has no idea either.
Maiz Digital started because of a pattern we kept noticing. E-commerce brands were spending serious money on Google Ads, working with agencies, getting monthly reports — and quietly losing budget to structural problems that nobody had thought to look for.
Broken conversion tracking that had never fired correctly. Product titles written for a warehouse system, not a search engine. Shopping campaigns with no margin logic — just one flat structure applying the same bid to every product. These weren’t edge cases. They were the norm.

We built Maiz Digital around fixing exactly that. Not running campaigns and hoping — but going into accounts with a systematic approach, finding what’s broken, and rebuilding it the right way. With tracking that actually measures what matters. With feed quality that earns impression share. With campaign structures that know which products deserve budget.

Over time, we added SEO, social ads, graphic design, video editing, and web development — not to be a one-stop shop, but because clients kept asking for the same approach applied to the rest of their digital presence. Find what’s wrong. Fix it properly. Build something that can be measured. We’re based in Pakistan. We work with brands globally. We keep the team small deliberately — because the quality of attention you get from a small, focused team is something you can’t replicate at scale.
Early Days

The First Google Ads Account

Started managing Google Ads for a single e-commerce client. Noticed immediately that the account had been running for two years with completely broken purchase tracking. Fixed it. Results followed. That pattern would repeat itself with almost every account we touched.

Year One

Going Deep on Google Shopping

Spent a full year learning the intersection of product feeds, Merchant Center, and Shopping campaign structure. Discovered that feed title optimisation alone could move CTR by 20–40% — without touching a single campaign setting. Built our first title formulas.

Year Two

The Bedding Store Rebuild

Took on an account at 1.3× ROAS — two agencies had managed it before us. Found 47% wasted spend, broken tracking, and 200+ disapproved products. Rebuilt everything from scratch. 5.6× ROAS in 90 days. The case study that still defines what we do.

Year Three

Expanding the Stack

Added SEO, social media ads, graphic design, and video editing — all built around the same principle. Find what's broken, fix it properly, measure the outcome. Performance Max launched by Google. We went deep on building it correctly with audience signals and proper asset group structure.

Now

Maiz Digital — Full Stack Agency

$500K+ in ad spend managed. 30+ brands across niches. Web development and Shopify builds added. Still the same approach — small team, direct contact, no account managers, every decision explained. Taking on new clients who want honest work and measurable results.

HOW WE THINK ABOUT THIS WORK.

These aren’t values we wrote for a website. They’re the actual principles that shape every decision we make inside a client’s account.

Truth Before Comfort

We tell clients what's actually happening in their account — not what sounds good in a report. If something isn't working, we say so. If a campaign structure is fundamentally broken, we say so. Comfortable reports that protect the relationship are not something we do. Honest information that leads to better decisions is.

Every Penny Is Real Money

Your ad budget is not an abstract number in a dashboard. It's real money from your business. We make every decision — every bid change, every campaign structure choice, every budget allocation — as if it were coming out of our own account. That standard is the only one that actually matters.

Fix the Foundation First

Before we scale anything, we fix the foundation. Broken tracking. Poor feed quality. Campaign structure that makes no margin sense. You cannot scale a structurally broken account — you just accelerate the waste. Most accounts need a rebuild before they need more budget.

No Black Boxes

Every change we make is logged. Every decision has a reason. Every outcome is measured and reported in plain language — not agency jargon. You should always know exactly what's happening in your account and why. If you don't, that's our failure, not yours.

Depth Over Breadth

We'd rather be genuinely excellent at a small number of things than mediocre at many. Google Ads for e-commerce is where we're deepest. Everything else we offer has been added because we can do it well — not because it fills a service menu.

Fast Response. Always.

We're on WhatsApp. We reply. If something breaks at 9pm, we're on it. No ticket systems. No 3-business-day SLAs. No account managers translating between you and the person actually doing the work. Just direct access to the team managing your channels.

ONE TEAM. FULL STACK. ZERO MIDDLEMEN.

We keep the team small deliberately. Not because we can’t grow — but because the quality of attention a client gets from a small, focused team is something that doesn’t scale. When you work with Maiz Digital, you work with the people doing the work. There are no account managers translating between you and the decisions being made in your account. This model means we’re selective about who we take on. We don’t work with every brand that reaches out. We work with brands who want clarity, who are comfortable with directness, and who are serious about using data to make decisions.

You work directly with the person doing the work

Not an account manager. Not a junior. The person you speak to is the same person managing your campaigns, building your website, or creating your content.

Every decision is documented and explained

We keep a change log for every account. Bid adjustments, structural changes, negative additions — each one has a reason attached. You can see everything we do and why.

Data drives every recommendation

We don't make changes based on instinct or best practices alone. Every recommendation is grounded in data from your specific account, your specific market, your specific margins.

Fast start. No long onboarding.

Audit and strategy delivered within 48 hours of account access. Work begins in the same week. No two-week "onboarding periods" before anything actually happens.

SKILLS BUILT IN THE TRENCHES.

Not from courses. From running real accounts, making real mistakes, and building systems that compound over time.

Core Technical Skills

Google Ads — Shopping & PMax
Expert 98%

Shopping campaign architecture, Performance Max with audience signals, feed-only PMax, tROAS sequencing, Merchant Center management.

Product Feed Optimisation
Expert 100%
Title formula development by category, custom labels for margin segmentation, supplemental feed rules, Merchant Center health management.
Shopify Tracking — GA4 & GTM
Expert 98%
GTM container setup, GA4 e-commerce event stack, enhanced conversions, data layer configuration, Tag Assistant verification.
Shopify Tracking — GA4 & GTM
Expert 98%
GTM container setup, GA4 e-commerce event stack, enhanced conversions, data layer configuration, Tag Assistant verification.
SEO — Technical & On-Page
Expert 100%
Technical audits, Core Web Vitals, on-page structure, content strategy, backlink building. Applied to WordPress and Shopify primarily.
Social Media Advertising
Expert 98%
Meta Ads (Facebook & Instagram), TikTok Ads, full-funnel structure, creative strategy, pixel setup and event verification.
Looker Studio Dashboards
Expert 100%
Blended data sources (Google Ads + GA4 + Merchant Center), custom metrics, automated refresh, decision-ready dashboard architecture.

Creative & Development

Graphic Design
Expert 98%
Ad creatives, brand identity, social templates, product banners, packaging design. Strategy-first, not aesthetics-first.
Video Editing
Expert 100%
Reels, TikTok, YouTube ads, testimonial edits, UGC content. Platform-specific cuts, captions, motion graphics.
WordPress Development
Expert 98%
Custom builds, landing pages, WooCommerce, Core Web Vitals optimisation, SEO-ready structure from the ground up.
Shopify Development
Expert 98%
Custom themes, store setup, CRO improvements, checkout optimisation, app management and speed improvements.

Platforms & Tools We Use Daily

Google Ads

Merchant Center

GA4

Looker Studio

Shopify

WordPress

Meta Ads

Klaviyo

Figma

WHAT WE ARE NOT.

Knowing what you’re not is just as important as knowing what you are. These are things we’re upfront about — because the wrong fit wastes everyone’s time.

Not a Big Agency

We don't have 50 employees, a management layer, or a dedicated "client success" team. We're a small, focused team where you work directly with the people doing the work. If you need a large agency with dedicated pods and weekly status calls, we're probably not the right fit.

Not a Shortcut

We don't promise overnight results or guaranteed ROAS numbers before we've looked at your account. The results we've delivered are real — but they took structured work, not shortcuts. If you're looking for someone who'll promise the moon before the first call, that's not us.

Not a Reporting Factory

We don't spend time polishing dashboards to look good. Our Looker Studio reports exist to help you make decisions — not to justify a retainer. If a metric doesn't lead to an action, it doesn't belong in the report. We're blunt about what's working and what isn't.

Not for Every Brand

We work best with e-commerce brands that are serious about growth, have product-market fit, and are ready to act on honest feedback about their accounts. We take on a limited number of clients at a time because the level of attention each one gets requires it. We turn down work that isn't a good fit.

THE CLIENTS TELL IT BETTER.

The numbers are above. These are the people behind them — in their own words, unedited. Scroll down to watch them say it on camera.

“Maiz took over our Google Ads and completely turned things around. They rebuilt the entire account, set up Shopping campaigns properly by margin, cleaned up our product feed titles, and finally fixed our Shopify tracking, which had never worked properly. We went from barely breaking even. I was genuinely shocked. CPA also dropped significantly. Super impressed with the results.”

Sarah A.

Founder · Home Bedding E-commerce

“Working with Maiz was a game changer for us. He created a new high-converting landing page and improved our P.Max campaigns by adding proper signals. Almost immediately, we started receiving more leads for our corporate team-building workshops in Singapore. The difference has been very noticeable. Would definitely recommend.”

Rachel Lim

Founder · Epic Workshop Singapore

“I had a meeting with Maiz, and he really understood what we needed. After we started the new ads, everything changed. We began getting a lot of leads for eye checkups, which was great. But what surprised me the most was that we also started getting customers for earwax cleaning. Before the ads, we hardly got any clients for that service; now we’re getting walk-ins. Very happy with the results. Maiz delivered way more than I expected.”

David

Owner – Eyewear, UK

“I’ve been working with Maiz for almost 3 years now, and he always delivers. But this Valentine’s Day was something else. Within a very short, strict timeframe, he managed to bring in so many orders for our flower shop. We were extremely busy and sold out most of our arrangements much faster than in previous years. Maiz really knows how to handle peak seasons in Dubai. I’m very grateful for his work and would highly recommend him to any business.”

Ibrahim

Owner – Al-Mumtaz Flowers Dubai